Mumbai-based lifestyle activewear brand, Terractive, has successfully raised Rs 8 crore in a pre-Series A funding round, co-led by Fireside Ventures and DeVC (Matrix Partners). The company plans to use the funds to accelerate its fabric development and boost product innovation.
Founded in 2023 by Raena Ambani and Rahee Ambani-Choksi, Terractive is revolutionizing activewear by merging cutting-edge fabric technology with unrivaled comfort. The brand is renowned for its signature materials, such as TerraSoft, which mimics the soft feel of cotton while offering anti-odor properties, and CoolKnit, designed to provide a cooling effect while maintaining a premium appearance.
With a focus on performance and style, Terractive aims to cater to modern consumers seeking versatile, premium-quality lifestyle wear. Its bestsellers include the TerraSoft Cuddle Tees, 365 Men’s Shorts, and Activity Skorts. These products are crafted from cotton-soft fabrics enriched with anti-microbial and anti-odor properties, positioning Terractive as a top choice for consumers looking for comfortable yet stylish everyday wear.
Market research indicates that India’s fashion and apparel market is expected to reach $105.50 billion in revenue by 2024, with an annual growth rate of 3.35% CAGR through 2029. As the activewear sector continues to grow, Terractive plans to expand its product line, focusing on fabric blends that support comfort and flexibility throughout the daily movement.
The brand faces competition from other activewear labels such as Blissclub, Carbontree, and Cukoo, but Terractive stands out with its unique approach to fabric innovation. For instance, the Cool Knit Fabric combines the premium feel of cotton with a cooling sensation, alongside anti-microbial, anti-odor, and sweat-patch-free features. The Cuddle Tee range alone has gained over 25,000 customers, reflecting the brand’s growing popularity in the lifestyle activewear market.
With this funding boost, Terractive is poised to strengthen its position in the evolving activewear landscape, blending technology, comfort, and style for the modern consumer.
