In a significant move towards revolutionizing diabetes management, health-tech startup Sugar.fit has secured an impressive $11 million in its Series A funding round. The financing was led by MassMutual Ventures, with the participation of existing investors, including Cure.fit (now Cult.fit), Tanglin Venture Partners, and Endiya Partners. Cult.fit, an existing backer, continues to support Sugar actively.fit by providing fitness and wellness content and granting access to its health-conscious consumer base in the country.

The freshly acquired capital is to propel Sugar.fit to new heights, with plans to expand its product offerings, establish a physical presence, and accelerate research and development in diabetes management, as per the company’s official press release.

Sugar.fit is a comprehensive diabetes care program that seamlessly integrates various devices, such as continuous glucose monitors and fitness trackers while offering easy access to diabetes specialists and health coaches. This integrated approach empowers users to monitor the real-time impact of their lifestyle choices on glucose levels while receiving personalized and timely guidance on fitness, nutrition, and sleep from their dedicated care team.

According to Sugar.fit, this continuous approach to diabetes care has yielded significant health benefits for consumers, with an average 2% reduction in HbA1c levels observed after three months of use.

Founded by Madan Somasundaram, Sugar.fit initially raised $10 million in a seed funding round in September 2021. Over the past 18 months, the brand has experienced an eightfold growth in paid subscribers, serving more than 25,000 users on its platform. With this latest round of funding, Sugar.fit is poised to enhance further its impact on the lives of individuals managing diabetes, offering them a holistic and data-driven solution to improve their health and well-being.