Starbuzz.ai, an influencer marketing platform incubated by Hyderabad-based T-Hub, has recently announced securing $500,000 (approximately Rs 4.15 crore) in its seed funding round from an undisclosed investor. The startup, co-founded in 2021 by Krishna Priya Akella and Aravindha Bollineni, has ambitious plans for utilizing the investment to fuel its expansion, bolster team growth, refine its product offerings, and explore new markets, as stated in a recent press release.
Specializing in serving both the B2B and B2C sectors, Starbuzz.ai harnesses advanced AI-powered solutions to provide brands and agencies with streamlined and optimized influencer marketing campaigns. Its suite of tools facilitates influencer discovery, campaign management, and actionable insights through advanced analytics. Notably, the company’s proficiency in detecting fake followers and delivering comprehensive analytics empowers brands to make data-driven decisions, ensuring maximum return on investment (ROI) while upholding brand integrity.
According to Starbuzz.ai, its rapid growth trajectory is evident in its monthly revenue, which has seen a remarkable 3x increase. With over 500 B2B users and a network of 70,000 influencers, the company has positioned itself as a formidable player in the influencer marketing landscape. Competing with other startups such as Qoruz, Upfluence, HypeAuditor, and Modash, Starbuzz.ai distinguishes itself through its innovative approach and commitment to delivering tangible client results.
Commenting on the investment, Srinivas Mahankali Rao, CEO of T-Hub, expressed enthusiasm for nurturing and supporting cutting-edge startups in India. He highlighted T-Hub’s commitment to fostering innovation and impact within the burgeoning influencer marketing industry, underscoring the importance of initiatives like Starbuzz.ai in driving industry evolution and growth.
T-Hub, renowned for providing office spaces and essential infrastructure to startups, boasts an impressive track record, with its portfolio companies collectively raising approximately $800 million in funding. Presently, T-Hub hosts over 500 startups, with 300 actively operating from its premises, reflecting the vibrant entrepreneurial ecosystem it has cultivated.
As Starbuzz.ai embarks on its next phase of growth, fueled by the recent funding infusion and T-Hub’s support, the startup is poised to further disrupt and innovate within the influencer marketing space, driving value for its clients and stakeholders alike.
