Bengaluru-based gaming startup, STAN, has successfully raised $2.7 million in its pre-Series A funding round, showcasing a significant stride in its mission to revolutionize the gaming creator landscape. The investment comes from a consortium of new investors, including Aptos Labs, Pix Capital, Maelstrom Fund, and GFR Fund, alongside the continued support of existing backers, such as General Catalyst. Notable participation in the round also came from CoinDCX Ventures, Climber Capital, TDV Partners, and Coinswitch Ventures.
This latest financial injection follows STAN’s earlier accomplishment of securing $2.5 million in seed funding back in May 2022, led by General Catalyst, with notable contributions from Better Capital and Eximius Ventures, among others.
The earmarked funds from this round are slated to fuel STAN’s strategic expansion into the creator supply chain, propelling the platform’s efforts to amplify its fanbase and enhance monetization avenues. STAN has been dedicated to fostering an engaged gaming creator community in India centred around shared interests.
Founded by Parth Chadha, STAN serves as a dynamic platform that empowers creators to cultivate, monetize, and engage communities. Through digital collectables, chat or audio rooms, and exclusive celebrity communities, STAN enables users to connect with their favourite gaming creators and celebrities. The startup’s focus extends beyond one-way interactions, fostering an ecosystem where users engage with content and each other.
STAN proudly reports a user base exceeding 4 million within a brief 1.5-year timeframe. 75% of these users originate from broader Bharat, including tier II and tier III cities. The platform’s growth trajectory is characterized by organic expansion, with an impressive 50 million annualized micro-transactions and a remarkable 70% retention rate among paying users.
As the gaming industry continues to evolve, STAN’s success in securing substantial funding reflects a growing recognition of the platform’s unique approach to fostering a vibrant gaming creator ecosystem in India. With the new financial backing, STAN is poised to innovate further and solidify its position as a key player in the dynamic and rapidly expanding gaming and creator economy.
