Let’s Try, a direct-to-consumer (D2C) snacks brand based in New Delhi, has successfully raised an undisclosed sum in a funding round led by Wipro Consumer Care Ventures, the venture capital arm of Wipro Consumer Care & Lighting. The early-stage accelerator fund 100Unicorns (formerly 9Unicorns) also participated in this round.
The infusion of funds will be utilized to accelerate Let’s Try’s growth across both online and offline channels, enhancing its market presence and operational capabilities.
Sumit Keshan, Managing Partner at Wipro Consumer Care Ventures, expressed confidence in Let’s Try’s potential, stating, “Their deep understanding of product innovation, consumer behaviour, and market trends uniquely positions them to expand rapidly and challenge established brands.”
Nitin Vinod Kalra, the founder of Let’s Try, highlighted the strategic importance of the partnership, saying, “The current funding round and partnership with Wipro Consumer Care will enable Let’s Try to explore new growth opportunities. Our objective is to capitalize on these opportunities to elevate Let’s Try to the status of one of the most promising brands in India.”
Let’s Try offers a diverse range of snacks, including roasted, fried, and baked namkeens. The company claims its revenue flow rate exceeds Rs 50 crore and aims to surpass Rs 100 crore in annualized revenue by the end of this fiscal year.
Founded in 2021, Let’s Try focuses on providing tasty, healthy, and innovative snacks at an affordable price, aiming to bring back the old glory days of the food category.
