ShopDeck, a direct-to-customer (D2C) e-commerce solutions provider, has raised $8 million in a recent funding round led by Bessemer Venture Partners. The round also saw participation from Elevation Capital, Venture Highway (which was acquired by General Catalyst), and Chiratae Ventures. This latest funding will help ShopDeck scale its AI-powered technology stack, expand operations in tier-II and III cities, and strengthen its team to support sellers across India.

Founded by Rishabh Verma and Harmin Shah, ShopDeck allows sellers to seamlessly create and manage their e-commerce stores. The platform provides essential tools for managing logistics, payments, and other key aspects of running an online business. With the capital raised, ShopDeck aims to further develop its offerings, helping small and medium-sized businesses (SMBs) tap into the growing e-commerce market.

ShopDeck, which originally started as a social commerce platform under the name WMall, pivoted in 2022 to become NuShop, an e-commerce enablement platform, before finally rebranding to its current name. The company has attracted significant backing from Elevation Capital, Venture Highway, and Chiratae Ventures during its journey.

As it evolves, ShopDeck will compete with established players in the e-commerce enablement space, including Shopify, Magento, and WooCommerce. Additionally, it faces competition from logistics and marketing platforms like Shiprocket and Shipway (owned by Unicommerce) that operate in similar verticals.

With the growing adoption of online selling, ShopDeck is positioned to provide critical support to businesses in smaller cities, empowering them with the tools to manage and scale their e-commerce ventures efficiently.