In an exciting development, SALT, India’s leading luxury oral care and hygiene brand, co-founded by the illustrious Bollywood and TV producers Karanraj Kohli and Viraj Kapur, has successfully raised an undisclosed sum in its pre-seed funding round. This funding round was spearheaded by Dr Viraj Doshi, an Angel Investor, and it has propelled SALT’s current valuation to approximately INR 18 crore. SALT is on a mission to revolutionize oral care, positioning it not just as a health necessity but as an indulgent lifestyle choice, combining medical wellness and oral beauty aesthetics.
Built upon the core belief that oral care should seamlessly integrate into daily life, SALT has meticulously curated a product range featuring thoughtfully selected, all-natural ingredients that promote healthy and beautiful smiles. Diverging from conventional oral care brands that predominantly focus on medical aspects, SALT is committed to establishing a platform that celebrates the elegance and extravagance of oral well-being.
This triumphant funding round strategically places SALT to diversify its product offerings, expand its customer base, and further its mission to redefine the very essence of oral wellness. The brand envisions itself as a “care partner” for individuals aspiring to elevate their oral hygiene experience.
Beyond oral care, SALT is deeply rooted in sustainability and authenticity. Every element, from the bristles of their toothbrushes to the flavours of their teeth powders, is meticulously sourced from the natural world. SALT firmly believes that authenticity in sourcing can seamlessly intertwine sustainability with elegance and luxury.
Viraj Kapur, Co-Founder of SALT, enthusiastically remarked, “Our pre-seed funding is steering us toward a future where innovation and sustainability harmonize effortlessly. We are allocating resources not just for manufacturing excellence but also for the dynamic realm of marketing automation.”
Dr. Viraj Doshi, the lead investor and a seasoned orthodontist, lauded SALT’s innovative approach and unwavering dedication to purity and sustainability. He underscored that SALT is setting new benchmarks in oral care by amalgamating cutting-edge science, innovative technology, and a resolute commitment to being free from harmful substances like SLS, parabens, toxins, triclosan, and peroxide.
Karanraj Kohli, Co-Founder of SALT, underlined the brand’s forward-looking vision and unwavering commitment to leaving a positive legacy for the planet and its people. Kohli urged consumers to join this movement, asserting that choosing the SALT brand means actively crafting a brighter, healthier, and more sustainable future where every choice makes a meaningful impact. SALT is not just a brand; it’s a transformative journey towards elevating oral wellness to unprecedented heights.
