Salad Days, the popular healthy food brand has secured Rs 30 crore ($3.6 million) in a Series A funding round co-led by V3 Ventures and Client Associates Alternate Fund (CAAF). This marks a significant milestone for the brand, as it represents its first institutional funding after more than a decade of successful bootstrapped operations.
Founded in 2014, Salad Days has built a robust presence in the healthy food market with a unique offering of fresh salads, grain bowls, sandwiches, pita pockets, oatmeal bowls, soups, cold-pressed juices, smoothies, and desserts. With 25 cloud kitchens spread across Delhi-NCR, Bengaluru, and Mumbai, the company caters to health-conscious consumers looking for nutritious, wholesome meals at affordable price points.
The fresh infusion of capital will be used to support the brand’s omnichannel expansion plans. Salad Days aims to open new outlets, improve its technological infrastructure, enhance operational capabilities, and bolster marketing efforts to increase brand visibility. The company also plans to invest in talent acquisition to further drive growth.
Varun Madan, the founder and CEO of Salad Days, highlighted the immense growth potential of India’s healthy food market, which is projected to reach $30 billion by 2026. “We’re uniquely positioned to cater to the growing demand for healthy and wholesome meals, and this funding will help us scale our business to meet that demand,” he said.
Salad Days currently serves its customers via its website, centralized phone lines, and popular food aggregators like Swiggy, Zomato, and ONDC.
The brand faces competition from other healthy food ventures, including Bombay Salad Co., as the sector rapidly evolves to meet the needs of increasingly health-conscious consumers.
With this new investment, Salad Days looks set to further solidify its position in the expanding market and continue offering nutritious meal options for a growing audience.
