Recur Club, a leading debt marketplace for startups and SMEs, has introduced a new fund worth Rs 150 crore ($18 million) to support the growth of D2C brands in the rapidly evolving quick commerce sector. This initiative is aimed at providing these businesses with much-needed growth and working capital, enabling them to scale inventory, enhance marketing strategies, and drive overall expansion.
The fund is designed to offer quick and efficient loan disbursal, with the platform targeting loan approval and distribution within just seven days. These loans cater to businesses at various stages of revenue and profitability, offering flexible financing to meet diverse needs. Specifically, this fund will help D2C brands involved in quick commerce to manage inventory, invest in marketing campaigns, and drive growth initiatives across digital platforms tied to purchase orders.
The quick commerce industry in India is expected to grow at an impressive compound annual growth rate (CAGR) of over 25% until 2030. Meanwhile, the D2C sector is projected to surpass $60 billion by 2027, indicating substantial potential for businesses in this space.
Recur Club’s initiative is part of its broader mission to empower ‘Make-in-India’ startups, particularly those in the quick commerce D2C market. Over time, the platform has helped several prominent brands, including Ustraa and Wellversed, by offering them the capital needed to grow and thrive in a competitive landscape.
Eklavya Gupta, CEO and co-founder of Recur Club, explained, “With more than half of the 300 consumer brands we’ve financed utilizing quick commerce platforms, it’s clear that these businesses are primarily focused on scaling inventory and investing in strategic marketing to keep up with consumer demand.”
Founded as a debt financing marketplace, Recur Club offers flexible loans ranging from Rs 50 lakh to Rs 100 crore within just 48 hours, with businesses simply needing to sign up and link their financial data. In partnership with InCred, Recur Club has already deployed Rs 300 crore in funding for early and mid-stage startups in 2024, with plans to further extend support.
The company is committed to deploying a total of Rs 2,000 crore in debt funding for startups and SMEs through its “Recur Scale” facility and an additional Rs 1,000 crore for MSMEs through “Recur Swift” in this financial year. Through its strategic efforts, Recur Club aims to contribute significantly to the growth and sustainability of D2C brands, particularly in the thriving quick commerce segment.
To date, Recur Club has disbursed over Rs 500 crore to D2C businesses, which make up 30% of its portfolio. The platform has financed companies with annual revenues ranging from ₹1 crore to ₹300 crore. Recur Club is backed by high-profile institutional investors such as InfoEdge Ventures, Village Global, LC Nueva, and Titan Capital.
