Delhi-based beer startup Proost, co-founded in 2017 by Tarun Bhargava and Vijay P. Sharma, has secured ₹30 crore in its ongoing Series-A funding round. The round was co-led by Chimes Group and Srinivasan Namala, with participation from Hyderabad Angels, The Chennai Angels, and other high-net-worth individuals (HNIs).
This latest investment follows Proost’s successful ₹25 crore pre-Series A round in October 2023. The startup plans to leverage these fresh funds to bolster its supply chain, expand operations into untapped markets, enhance its product portfolio, and boost brand-building efforts.
Disrupting the Indian Beer Market
Proost positions itself as a game-changer in the Indian beer industry. Its product line, known for premium quality, low bitterness, and high drinkability, is crafted with 99% locally sourced raw materials. This commitment ensures not only a refreshing experience for its consumers but also supports local agriculture and businesses.
The startup plans to broaden its offerings by introducing new variants that cater to shifting consumer preferences and emerging trends in the beverage industry. Proost currently enjoys a strong foothold in key markets, including Delhi, Punjab, Uttar Pradesh, Kerala, Jharkhand, and Karnataka.
With a clear goal to capture 5% of the Indian beer market by 2030, Proost aims to combine innovation with customer-centric strategies to drive its growth.
Competing in a Crowded Market
Proost is entering a competitive space dominated by established players such as Bira 91, Simba, Witlinger, and Kati Patang, alongside regionally strong brands like Maka Di and Arbor Brewing Company. Despite this, its focus on high-quality, locally sourced ingredients and its strong retail presence give it an edge in capturing the evolving preferences of Indian beer enthusiasts.
Future Outlook
The latest round of funding marks a significant milestone in Proost’s growth journey. By doubling down on its supply chain, market expansion, and branding, the company is well-positioned to carve out a larger slice of India’s burgeoning beer market. As consumer preferences continue to evolve, Proost’s dedication to innovation and quality will likely serve as a key differentiator in a highly competitive landscape.
