Power Gummies, a wellness-focused gummies brand, has successfully raised Rs 10 crore in its bridge funding round. This round was led by the Jaipuria Family Office and Quadrant, with participation from investors including 100unicorn, DSGCP, Wipro Consumer, Venture Catalysts, Agility, Sharrp Ventures, Dhianu Das, and NB Ventures.
This follows a previous funding milestone in January 2022, when the brand raised $6 million in a Series A round, led by 9Unicorns and other investors. With this new capital injection, Power Gummies plans to transition to completely sugar-free products. The brand also aims to introduce no-added-sugar offerings and improve the composition of its existing product range.
Founded in 2018 by Divij Bajaj, Power Gummies has positioned itself as a health and wellness brand that offers innovative solutions designed to complement modern lifestyles. The company prides itself on creating products based on unique formulations supported by World Health Organization (WHO) standard clinical trials, with a focus on extensive research and sustainable manufacturing practices.
As part of its strategic growth, Power Gummies is also expanding its product lineup under its parent company, Aesthetic Nutrition. The expanded range now includes holistic wellness products such as a Hair Growth Styling Serum, an All-in-One Face Serum, a Korean Collagen Peptide beauty drink, and Daily Fiber Sachets designed to improve digestive health. Additionally, the brand is introducing tailored protein supplements and vitality products catering to the unique needs of both men and women.
With these developments, Power Gummies is poised to broaden its market reach and continue its mission of offering effective, scientifically-backed wellness solutions.
