Gaming commerce startup PlaySuper has successfully raised $500K in its seed funding round, with prominent investors including IAN Angel Fund and 100X.VC leading the way. The round also attracted participation from notable angel investors such as Uday Sodhi, KRS Jamwal, Pratham Mittal, Rajit Bhattacharya, and Ankit Das, among others.
The fresh capital will be directed toward accelerating product development, expanding market reach, and strengthening the company’s hiring capabilities. PlaySuper is gearing up to unveil its next-gen, hyper-personalized in-game store that integrates shopping experiences directly within mobile games, enabling seamless transactions without requiring any updates to the game itself.
Based in Gurugram, PlaySuper plans to extend its services to Southeast Asia (SEA) within six months, with further expansion into the MENA (Middle East and North Africa) and LATAM (Latin America) regions on the horizon. The company also aims to bring on board a Product Head and expand its B2B partnerships team to collaborate with more gaming studios and onboard new developers.
Founded in April 2024 by Shouradeep Chakraborty, Abhir Das, and Upamanyu Chatterjee, PlaySuper enables gamers to shop for real-world products while immersed in their favorite mobile games. By bridging the gap between entertainment and e-commerce, the startup is poised to offer a truly integrated shopping experience within the gaming world.
Shouradeep and Upamanyu, who previously co-founded LectureNotes, an edtech platform that raised $2.5 million in 2022, bring a wealth of expertise from the gaming, Web3, and edtech sectors. This experience will undoubtedly help PlaySuper as it aims to reshape the gaming commerce landscape.
Over the next year, the company is focused on launching its in-game store, expanding its presence into new markets, and further strengthening its collaborations with game developers to offer players a cutting-edge, immersive shopping experience.
