Phot.AI, an AI-powered creative automation platform, has raised $2.7 million in a seed funding round led by Info Edge Ventures, with participation from Together Fund and AC Ventures. The investment round also included contributions from over 50 prominent angel investors, such as Sahil Goel and Akshay Gulati (Shiprocket), Aakash Anand (Bella Vita), Arjun Vaidya (V3 Ventures), Prabhkiran Singh (Bewakoof), Puneet Gupta & Anmol Jain (Astrotalk), Sandeep Agarwal (Droom), Vishesh Khurana & Raj Snehil (Tribe Capital), and Pawan Gupta (Fashinza).

The company plans to utilize the newly acquired funds to expand its team, enhance research and development efforts, and launch its much-anticipated AI-driven copilot.

Founders and Vision

Phot.AI was co-founded in 2023 by Venus Dhuria, Aneesh Rayancha, and Akshit Raja. The trio previously built AppyHigh, an app publishing studio boasting over 700 million downloads and more than 100 seed investments in promising startups. Their latest venture, Phot.AI, aims to revolutionize creative design and marketplace listings for e-commerce brands and retailers using AI-driven automation.

AI-Powered E-Commerce Automation

E-commerce businesses face an increasing need for high-quality visuals across product listings, advertisements, and social media platforms. Phot.AI addresses this challenge by automating creative processes, reducing manual efforts and costs by up to 80%, and accelerating brands’ go-to-market strategies.

The platform’s AI agents continuously learn and adapt to determine the most effective designs for various product categories and marketplaces. By enabling A/B testing of creatives, Phot.AI boosts conversion rates by 40% while ensuring compliance with the formatting requirements of major marketplaces like Amazon and advertising platforms such as Google.

Cutting-Edge Technology and Adoption

Phot.AI has already introduced a core AI engine designed to build intelligent AI Agents, featuring over 25 advanced photo editing tools and a design studio with an integrated App Store. The platform supports product photography, image enhancement, and batch processing through Generative AI.

With over 3 million sign-ups pre-launch, Phot.AI has demonstrated strong market traction. Currently, more than 25 businesses leverage its photo editing APIs to streamline workflows and optimize conversions.

By pioneering AI-driven creative automation, Phot.AI is poised to redefine how brands and retailers approach visual content creation in the digital age.