In a significant development for the burgeoning natural skincare industry, startup Phases has successfully raised INR 30 lakh in an angel funding round led by Aparna Thyagarajan, resulting in a 20% equity dilution. This milestone was achieved through their participation in the innovative angel investment show Indian Angels, which is currently available for streaming on the popular OTT platform JioCinema. The funding injection marks a pivotal moment for Phases, which had been previously self-funded, predominantly relying on the dedication and resources of its co-founders.
Phases, founded by Sannjana Raghu Amberkar, has quickly carved a niche for itself as a new-generation natural skincare brand explicitly catering to tweens and teens. The startup is committed to offering safe, clean, and effective skincare solutions, utilizing plant-based ingredients backed by scientific research. Notably, Phases prides itself on being toxic chemical-free, synthetic fragrance-free, vegan, cruelty-free, and sustainable – aligning with the growing demand for ethical and eco-conscious beauty products.
The funding secured through Indian Angels is earmarked for strategic initiatives to drive Phases’ growth and enhance its market presence. Among the key areas slated for development are product innovation, customer experience optimization, marketing endeavours, and an overall boost to brand visibility. This capital infusion is expected to propel Phases into a new expansion phase and solidify its standing in the competitive skincare market.
Phases currently distributes its products through various channels, including its official website and select e-commerce platforms such as Amazon, Flipkart, and Suspire. The startup has successfully positioned itself as a go-to destination for discerning consumers seeking natural skincare options for the younger demographic.
Among Phases’ standout offerings are their bestsellers – Splash, a refreshing gel cleanser, and Poise, a balancing and hydrating moisturizer. These products have gained popularity for their efficacy and adherence to Phases’ commitment to clean and sustainable beauty.
As the natural skincare sector continues to witness a surge in demand, Phases’ successful funding round and participation in Indian Angels highlight the company’s potential and underscore the growing influence of alternative funding platforms in the startup ecosystem. With a strengthened financial position, Phases is well-positioned to realize its vision of providing accessible, safe, and eco-conscious skincare solutions for teens while making strides in the competitive beauty and wellness market.
