Bringing Online Content to Your Fingertips
In an exciting development for the Indian tech startup ecosystem, Pep, a mobile-centric online marketplace for content, has successfully secured $2.5 million in its seed funding round. Fund by India Quotient, a prominent venture capital firm, and saw participation from several marquee angel investors, including Vidit Aatrey and Sanjeev Barnwal from Meesho, Kunal Shah from CRED, and Farooq Adam from Fynd. Other notable investors who joined the round include Parag Bhide, Sambhav Mehrotra, Sridhar Subramanian, Ravindra Yadav, and Sargun Gulati.
Founded in early 2023 by Nav Agrawal and Swapnil Upadhyay, alums of the prestigious Indian Institutes of Technology (IIT), Pep is poised to revolutionize how users access and consume content online. The platform offers a comprehensive range of features, including live sessions, one-on-one consultations, and the ability to purchase PDFs, videos, and audio content. Catering to a diverse spectrum of user interests, from cooking and DIY crafts to fashion and health and fitness, Pep aims to be the ultimate one-stop shop for digital content enthusiasts.
Pep’s mobile application is available exclusively on the Google Play Store, with plans to launch an iOS app soon. With its unique value proposition and user-centric approach, Pep has already begun to make waves in the burgeoning Indian tech startup scene.
The funds raised in this seed round will support Pep’s ambitious growth plans. Much of the investment will be channelled into product development, enhancing the user experience, and expanding the platform’s offerings. Pep also intends to invest in strategic branding initiatives to increase its visibility in the market and attract a wider audience. Furthermore, the company is gearing up to scale its operations by hiring additional talent, ensuring that it can continue to innovate and meet the evolving needs of its user base.
This funding round not only underscores the potential of Pep but also highlights the confidence that prominent investors like India Quotient and angel investors from well-established tech companies have in the platform’s vision and founders. The ability to secure such a substantial amount of capital in a seed round is a testament to Pep’s value.
India Quotient, the lead investor in this round, has a track record of identifying and nurturing promising startups. Launched in 2012 by Anand Lunia and Madhukar Sinha, the venture capital firm has steadily grown in influence and impact. Over the years, India Quotient has managed several successful funds, with their fourth fund, worth $80 million, launched in February 2021. The firm’s portfolio boasts diverse, innovative companies, including WebEngage, Dhiwise, Vyapar, Pagarbook, Fleetx, Powerplay, Brands.live, and GoComet.
With the infusion of $2.5 million in seed funding, the support of India Quotient, and a host of seasoned angel investors, Pep is well-positioned to transform how people access and engage with digital content in India. As the platform continues to evolve and expand, it promises to provide users with a rich and immersive content consumption experience across various domains. In the fast-paced world of tech startups, Pep’s journey is one to watch closely, and it may become the go-to destination for anyone seeking high-quality digital content in India.
