Fintech giant Paytm has announced its decision to discontinue the use of third-party payment orchestration platforms like Juspay, opting instead to manage transactions internally. This move aligns with similar strategic shifts by industry peers such as Razorpay, PhonePe, and Cashfree Payments, all of which have moved away from third-party orchestration services.
In an official communication to its partners, Paytm Payments Services Limited (PPSL) stated that it will cease supporting transactions routed via Juspay starting April 1. The Noida-based company emphasized that this transition is part of its commitment to offering a more seamless and reliable payment infrastructure for its merchants.
“To ensure uninterrupted payment service, we request you to start accepting payments directly through PPSL,” the company noted in an email. PPSL highlighted its robust capabilities, stating that it supports over 100 payment sources and is designed to handle peak transaction loads efficiently.
This strategic decision underscores PPSL’s intent to strengthen its position as a leading payment solutions provider, prioritizing direct integrations to enhance performance, reliability, and merchant satisfaction.
The trend of moving away from third-party orchestration platforms began with PhonePe, which severed ties with Juspay in December. Soon after, Cashfree and Razorpay followed suit, signaling a broader industry shift toward greater control over payment processing.
Juspay, in response to these developments, previously stated that any payment aggregator (PA) or payment gateway (PG) unwilling to collaborate with merchants risks losing business, impacting not only individual merchants but the broader payments ecosystem as well.
