Palette Brands, formerly known as White.Inc, has successfully raised approximately $2 million in its pre-Series A funding round. The funding was led by Rockstud Capital, with participation from existing investors IPV and Dholakia Ventures, alongside contributions from notable angel investors such as Stoffer Anko Norden and Apurva Salapuria.
Founded by Siddharth Gadodia, Young Yun, Himanshi Tandon, and Bret Recor, Palette Brands represents a new wave in consumer goods, targeting the aspirational affluent consumer segment. The company focuses on offering products that blend superior design with value, catering to categories within the mass premium segment that exhibit substantial market demand and significant unmet consumer needs.
Currently, Palette Brands boasts a diverse portfolio including Unbottle, a line of sustainable and reusable drinkware products, and Totem, which specializes in accessories tailored for the burgeoning Apple consumer base in India. The company is gearing up to launch Ember, a cookware brand inspired by vibrant Indian lifestyles and modern décor, emphasizing non-toxic materials and innovative design.
In a strategic move to bolster its market presence and product offerings, Palette Brands has recently entered into a partnership with Box Clever. Known for its prowess in creating captivating consumer products and experiences, Box Clever collaborates with industry leaders across the USA, enhancing Palette’s potential to expand its footprint and capture the imagination of consumers worldwide.
The successful funding round not only underscores investor confidence in Palette Brands’ vision and strategy but also positions the company strongly to accelerate its growth trajectory and carve out a distinctive niche in the competitive consumer goods landscape. With a commitment to innovation, sustainability, and consumer-centric design, Palette Brands is poised to redefine the standards of excellence in the industry while meeting the evolving preferences of discerning consumers.
