Bengaluru-based distribution-as-a-service platform ofScale has successfully raised $375,000 in a pre-seed funding round, with First Cheque taking the lead and significant participation from Matrix Partners India, DeVC, Relentless VC, and notable angel investors including Abhishek Goyal, Mekin Maheshwari, and Revant Bhate.
Founded in 2022 by Suvigna Shour, Tarun Kedia, and Vijay Akkaladevi, ofScale is disrupting traditional offline expansion methods through its innovative business-to-business model. The company aims to reduce distribution costs by leveraging technology, making it more cost-effective for brands to establish an offline presence. Currently focused on the beauty and personal care sector, ofScale plans to extend its services to other categories.
The recently secured funds will be allocated to accelerate product development and implement go-to-market (GTM) strategies, according to a press release from ofScale. The company aims to strengthen its position in the market and facilitate expanding its services to a broader range of brands.
ofScale’s marketplace offers a unique solution for brands looking to establish an offline footprint. The platform allows brands to lease retail shelves in independent stores, simplifying entry into offline markets. Through technology, ofScale aims to democratize distribution, making it more accessible for brands and reducing barriers to mass-scale adoption.
The company boasts leading beauty and personal care direct-to-consumer (D2C) brands, including Bodywise, Deconstruct, Arata, Paradyes, Wishcare, and Hair Originals. ofScale claims that, over the past 12 months, more than 15 fast-growing beauty and personal care brands have successfully launched offline retail operations using their platform.
As ofScale continues to make strides in revolutionizing offline market access, industry observers anticipate the platform’s expansion into other product categories, offering a scalable and technology-driven solution for brands seeking cost-effective ways to establish a physical retail presence. The success of their pre-seed funding round signifies growing investor confidence in ofScale’s innovative approach to distribution-as-a-service.
