Omni-channel FMCG brand Adukale has secured investment from early-stage backer NuVentures as part of its ongoing funding round. This investment comes on the heels of Adukale’s successful raise of Rs 11 crore earlier this year, led by Force Ventures, with additional participation from Aanya Ventures and Accel’s partner Subrata Mitra, among others.

Founded in 2009 by Kaushik, Adukale specializes in ready-to-eat and ready-to-cook traditional snacks, boasting a portfolio of around 60 products. The brand’s offerings include a diverse range of masalas, chutneys, instant mixes, snacks, and sweets, all crafted with natural, preservative-free ingredients. Adukale has made significant strides in its distribution, establishing a strong presence across Karnataka’s supermarkets and maintaining 20 experience centres in Bengaluru and Mysuru. The company is also expanding its e-commerce footprint.

To support its growth trajectory, Adukale has recently inaugurated a new 20,000-square-foot production facility on the outskirts of Bengaluru. This state-of-the-art facility is expected to increase the brand’s production capacity by over four times, positioning it well to meet rising demand and scale operations.

NuVentures, known for its strategic investments in direct-to-consumer (D2C) brands, is excited to back Adukale’s expansion. The venture firm has a track record of supporting innovative brands, having previously invested in skincare brand Foxtale. NuVentures’ portfolio includes notable names such as Mu Sigma, Acko, PocketAces, Geist Beer, and Third Wave Coffee.

With this latest round of funding, Adukale is poised to enhance its production capabilities, expand its market reach, and continue delivering high-quality traditional snacks to a growing customer base.