Nestroots, the avant-garde home decor and lifestyle brand, has successfully closed a pre-seed funding round, raising INR 3 crore with Beyond Seed Singapore’s investment. The funding round also saw active participation from renowned D2C mentor and investor Arjun Vaidya, who has invested and joined the company as a mentor. This significant influx of capital is earmarked for fueling Nestroots’ growth initiatives and expanding its market presence, according to a press release from the company.
Founders and Business Model:
Chhavi Singh and Shekhar Godiyal established Nestroots, an e-commerce brand specializing in home decor and furniture products. The startup’s product portfolio encompasses various offerings, including furniture, dining, and tableware. It is available through various channels, including its website and other prominent online marketplaces.
Market Presence and User Base:
Headquartered in Gurugram, Nestroots has gained traction since its inception and boasts a substantial user base exceeding 55,000. This speaks volumes about the brand’s appeal and resonance with consumers seeking distinctive and stylish home decor solutions. The pre-seed funding round is poised to catapult Nestroots into the next growth phase, enabling the brand to reach a broader audience and solidify its position in the highly competitive home decor market.
Previous Funding and Investments:
This recent funding round follows Nestroots’ earlier success in securing $100K through a combination of equity and debt in a seed round led by We Founder Circle (WFC), a prominent startup investment platform. Additionally, the startup garnered a noteworthy investment of INR 50 lakh against a 2% equity stake from Namita Thapar during Shark Tank India Season 2.
Future Outlook:
With the newly acquired capital, Nestroots is strategically positioned to accelerate its expansion plans and introduce innovative products to cater to evolving consumer preferences. Beyond Seed Singapore and Arjun Vaidya’s involvement provides financial backing and brings invaluable mentorship to the table, further enhancing Nestroots’ prospects in the dynamic home decor and lifestyle market.
Nestroots’ successful pre-seed funding round, led by Beyond Seed Singapore and bolstered by Arjun Vaidya’s mentorship, marks a pivotal moment in the startup’s journey. As the company charts a course for growth and market expansion, the infusion of funds positions Nestroots as a formidable home decor and lifestyle player, ready to captivate an even larger audience with its unique and curated offerings. The convergence of strategic investors and experienced mentors sets the stage for Nestroots to thrive and redefine the landscape of contemporary home decor.
