In a significant boost to the sustainable baby essentials market, Moms Home, a Jaipur-based startup, has successfully raised Rs 5 crore in a pre-Series A funding round led by Mumbai-based Mistry Ventures. The funds secured are earmarked for expanding the company’s offline footprint, enhancing brand distribution, and launching new products to establish its market presence further.
Founded by Kumar Vaibhav and Bhupendra Agarwal, Moms Home operates two direct-to-consumer (D2C) brands – Moms Home and Footprints. The former focuses on sustainable baby essentials, while the latter offers sustainable apparel and accessories. What sets these brands apart is their commitment to utilizing eco-friendly materials such as cotton, bamboo, and muslin in their products.
The startup proudly boasts of serving over 2 million consumers in 300 cities across India, underlining its widespread appeal and reach. The product offerings from Moms Home and Footprints are not limited to their respective websites; they are also available on popular marketplaces such as Amazon, Flipkart, Firstcry, Myntra, Nykaa, and Hopscotch.
The company’s dedication to sustainability and its quality products have garnered a loyal customer base, delivering over 30,000 orders per month. Moms Home has achieved an impressive Annual Run Rate (ARR) of Rs 20 crore, showcasing the brand’s significant growth and market acceptance.
The infusion of Rs 5 crore in the pre-Series A round, led by Mistry Ventures, is expected to catalyze Moms Home’s expansion plans. The focus on strengthening its offline presence aligns with the company’s strategy to cater to a broader audience and provide a hands-on experience with its sustainable products. Additionally, the funds will be instrumental in boosting brand distribution and facilitating the introduction of new products to meet evolving consumer needs.
Moms Home’s success in securing this funding signals investor confidence in the startup and a growing recognition of the importance of sustainability in the baby essentials market. As consumers increasingly seek eco-friendly and responsible choices, Moms Home stands poised to make a lasting impact, offering products and a commitment to a greener and healthier future for the next generation.
