Mohali-based shoe care brand SHOEGR has successfully raised $100,000 in a pre-seed funding round from early-stage startup accelerator PedalStart. The investment will enable SHOEGR to expand its product portfolio, enhance market penetration, and boost brand awareness initiatives.
A significant portion of the funds will be allocated toward strengthening SHOEGR’s direct-to-consumer (D2C) operations. The company plans to optimize its e-commerce platform, improve customer experience on its website, and forge new retail partnerships to extend its reach to a broader audience.
Founded by Saurabh Gupta, Anuj Sachdeva, and Ankit Roy, SHOEGR offers a comprehensive range of shoe care solutions, including cleaning, protection, and storage products. Currently, its products are available on major e-commerce platforms such as Amazon, Flipkart, Myntra, and Ajio, in addition to its website.
In October last year, SHOEGR reported achieving Rs 50 lakh in monthly sales and is on track to surpass Rs 1 crore in monthly revenue by FY26. With this fresh capital infusion, the company aims to accelerate its growth and establish itself as a leader in the shoe care industry.
