Ahmednagar-based direct-to-consumer (D2C) brand KisanKonnect has raised $4.5 million in a Series A funding round led by Mistry Ventures. The round also saw significant participation from Times Group’s Brand Capital, Bollywood actress Shilpa Shetty, VC-Grid, Vishwang Desai, and other prominent family offices.
This funding follows a successful pre-Series A round where the company raised $3.7 million, led by Green Frontier Capital.
With the fresh capital, KisanKonnect plans to bolster its tech infrastructure, scale its operations, expand into key urban markets, and integrate AI-driven solutions into its farm sourcing and supply chain processes to enhance efficiency and transparency.
Transforming Agriculture and Consumer Access
Founded in 2020 by Vivek Nirmal and Nidhi Nirmal, KisanKonnect operates as a farmer producer company, connecting over 5,000 farmers with urban consumers. The brand focuses on delivering fresh, hygienic fruits and vegetables, sourced locally from over 500 farms, directly to customers’ doorsteps at fair prices.
KisanKonnect promotes sustainable farming practices and regenerative agriculture, empowering farmers while meeting the growing demand for ethically sourced produce.
Product Offerings and Expansion
In addition to fresh fruits and vegetables, KisanKonnect offers premium dairy products, made from antibiotic-free and hormone-free milk. The brand’s commitment to quality, transparency, and sustainability has helped it carve a niche in the competitive fresh-commerce market.
The company distributes its produce through a dedicated mobile app and a growing network of KisanKonnect Farm Stores across Mumbai and Pune.
Innovation in Quick-Commerce
Starting with a 48-hour delivery model, KisanKonnect has steadily improved its logistics, now ensuring delivery within 4-6 hours. Recently, the company piloted a 30-minute delivery service, which has garnered widespread consumer appreciation. This innovation positions KisanKonnect as a formidable player in the rapidly growing quick-commerce space, enabling it to capture a broader market while helping farmers participate in this transformation.
A Vision for the Future
Since its inception, KisanKonnect has aimed to bridge the gap between farmers and consumers by leveraging technology and sustainable practices. With the latest funding, the company is poised to expand its reach, enhance operational efficiency, and set a new benchmark in the D2C agricultural sector.
As KisanKonnect continues to innovate and grow, it remains committed to empowering farmers, promoting sustainability, and delivering high-quality, fresh produce to urban households.
