In a significant funding boost, artificial intelligence-driven customer support platform Kapture CX has successfully closed a $4 million extended Series A round (A1), with leading participation from private equity fund India Alternatives. This comes after a previous $4 million investment from Cactus Venture Partners.
The fresh capital infusion is earmarked for Kapture CX’s global expansion initiatives, the enhancement of product capabilities, and the development of cutting-edge AI technologies aimed at delivering a more innovative and personalized customer experience, as highlighted in the company’s recent press release.
Established in 2014 by co-founders Vikas Garg and Sheshgiri Kamath, Kapture CX operates as a SaaS-based customer support automation platform, strongly emphasising personal customer interactions. The platform allows users to seamlessly collect and categorize all prospect interactions on a unified platform, catering to various sectors, including internet companies, retail (offline and online), travel, banking and financial services, and consumer durables.
The Bengaluru-based company boasts on-the-ground operations in five countries: the USA, UAE, Indonesia, Philippines, and India. It proudly serves large enterprise customers such as Nykaa, Meesho, BigBasket, Tata 1MG, Reliance, Unilever, and ITC.
Kapture CX’s holding entity, Adjetter Media Network Pvt Ltd, demonstrated remarkable growth, registering a 44% increase in operating revenue, reaching Rs 30.30 crore in FY23, up from Rs 20.79 crore in FY22. However, the company reported a decline in profit to Rs 13.43 lakhs in FY23 compared to Rs 1.06 crore in FY22, according to the financial statement filed with the RoC.
Kapture CX faces formidable rivals in the competitive landscape, such as Fresh Works, Zoho, Salesforce, and others. The latest funding round led by India Alternatives positions Kapture CX strategically to fortify its market presence, explore new territories, and further innovate its AI-driven customer support solutions in a rapidly evolving industry.
