JoySpoon, a unique mouth freshener brand founded in 2023, has successfully raised Rs 56 lakhs in its ongoing seed funding round, bringing the total funding raised to Rs 1.81 crore. This latest round was led by Dishit Nathwani, with additional participation from Prateek Toshniwal, Abhinav Jain, and Ankit Jain, CFOs at CoinDCX, PharmEasy, and other notable companies.
The fresh funding will be channelled into expanding JoySpoon’s manufacturing facility in Ahmedabad, scaling its presence across leading quick-commerce platforms like Zepto, Swiggy Instamart, and BigBasket in major metros, and strengthening its marketplace presence on Amazon and Flipkart.
Co-founded by Vaishali and Yash Mehta, JoySpoon offers a new-age range of low-sugar, supari-free, and all-natural mouth fresheners that cater to the modern consumer’s growing demand for healthier and more sustainable options. The brand’s products are not only health-focused but are also beautifully packaged, making them ideal for gifting hampers, wedding favors, and corporate gifting, with prices starting as low as Rs. 145 for their assorted box.
The Indian mouth freshener market, valued at Rs 10,000 crore in 2021, is projected to reach Rs 27,491 crore by 2028, growing at a compound annual growth rate (CAGR) of 16%. JoySpoon aims to redefine traditional mukhwas (mouth fresheners) with a modern twist—focusing on taste, quality, and health-consciousness. Their offerings are free from artificial colors and flavors and are crafted to address specific health concerns, such as acidity and digestion, through India’s first functionality-based mukhwas.
Moreover, JoySpoon aspires to create a brand that empowers women while celebrating both tradition and modernity. Notably, the brand’s manufacturing facility in Ahmedabad is entirely run by women, reinforcing its commitment to gender empowerment and inclusivity.
With its combination of innovation, health-conscious products, and a focus on modern consumer needs, JoySpoon is well-positioned to make a significant impact on the growing Indian mouth freshener market.
