In a significant development for the burgeoning organic personal care industry, Herby Angel, an ayurvedic brand, has successfully raised $2.5 million in its inaugural funding round, with JCBL Group leading the investment charge.
The freshly injected capital is earmarked for accelerating various facets of Herby Angel’s operations. A substantial portion will be allocated to fuel business growth, propelling the brand’s expansion into new markets and fortifying its current presence. Additionally, the funding will empower the brand’s technological advancements, broaden its product portfolio through robust research and development initiatives, and intensify marketing efforts to consolidate its position in the competitive market.
Since its launch in January 2023, Herby Angel has emerged as a formidable force in the personal care sector, adopting an omnichannel strategy that includes both online platforms and a widespread distribution network. This dual approach not only enhances the brand’s accessibility but also maximizes returns on marketing investments. Its commendable presence in 13 states underscores the brand’s success, boasting a network of more than 1,300 retail outlets. Herby Angel’s products are also prominently featured on major e-commerce platforms such as Amazon, Flipkart, JioMart, and FirstCry.
With a holistic health and wellness commitment, Herby Angel offers an impressive range of over 30 products. The brand’s future trajectory includes an ambitious plan to expand its footprint to encompass more than 2,000 retail stores across 18 states by March 2024. This strategic move is poised to solidify Herby Angel’s standing as a leading player in the ayurvedic and organic personal care space.
The infusion of funds from JCBL Group not only attests to the promising potential of Herby Angel but also reflects the investor’s confidence in the brand’s vision and execution. As the brand propels forward with its expansion plans, this investment will catalyse Herby Angel’s journey towards becoming a household name synonymous with natural and organic well-being. The organic personal care market, witnessing a surge in consumer demand for chemical-free alternatives, stands to benefit from the strides made by innovative brands like Herby Angel.
