Gurugram-based Happie Curves, a trailblazing startup specializing in plus-size innerwear and comfort clothing, has secured a noteworthy angel funding of Rs 20 lakh. This financial boost comes from two distinguished startup founders and angel investors, Rikant Pittie of EaseMyTrip and Aparna Thyagarajan of Shobhitam Inc.
The funding arrangement, resulting in a 30% stake dilution for Happie Curves, materialized through the startup’s active participation in the Indian Angels’ OTT angel investment show. The show, presently available for streaming on the JioCinema platform, has become a pivotal platform for emerging businesses seeking strategic investment.
Happie Curves has outlined ambitious plans for the capital infusion, primarily focusing on implementing strategic interventions to propel its business operations’ growth and expansion. The startup also aims to enhance its brand value while broadening its product reach nationwide.
The diverse range of intimate wear offered by Happie Curves includes beachwear, swimwear, nightwear, and bralettes. A key distinguishing factor is the startup’s commitment to producing all its products in India, utilizing top-quality fabrics. Happie Curves prides itself on maintaining an uncompromising balance between quality and comfort.
Notably, Happie Curves had been operating on a bootstrap model since its inception, making this angel funding a significant milestone in its journey. The infusion of Rs 20 lakh is expected to catalyze the startup’s evolution into a formidable plus-size fashion and innerwear industry player. As Happie Curves sets its sights on broader horizons, this funding round marks a crucial chapter in its pursuit of innovation, inclusivity, and excellence.
