Mumbai-based luxury men’s brand Halden has successfully secured ₹5 crore in seed funding led by Prajay Advisors. This investment is set to propel the brand’s growth as it seeks to enhance its market presence and diversify its product offerings.

Founded in 2019 by Anuj Beriwal and Mukund Singhal, Halden has quickly established itself in the luxury segment, offering a range of premium products including belts, sunglasses, accessories, travel goods, and business essentials. The company’s mission is to make luxury accessible at an affordable price point, a vision that has resonated with over 100,000 customers across tier I and tier II cities in India.

With the new funding, Halden plans to expand its offline presence, boost brand visibility, and penetrate new online and retail markets. The investment will also support the brand’s strategy to enhance sales and reach a broader audience, further cementing its role in making high-quality luxury products accessible to more consumers in India.

Halden’s commitment to affordable luxury aims to empower the Indian luxury market by providing premium products that combine quality and affordability.