In a significant stride towards revolutionizing the banking landscape, GRAVITY, a hyper-personalized banking platform, has successfully raised $1 million in a pre-Series A funding round. The funding was led by Kettleborough VC, with participation from distinguished figures within the banking industry and select High Net Worth Individuals (HNIs).

Headquartered in Mumbai, GRAVITY, founded by Satish Krishnaswamy and Rohit Maroo in March 2024, aims to utilize the capital infusion to bolster its technological infrastructure and facilitate the seamless execution of organic growth strategies, as outlined in a recent press release.

At its core, GRAVITY empowers banks to curate tailored experiences for both retail and enterprise clients. The platform stands out by fostering interoperability among various banking software, including core banking systems (CBS), payments, LOS, LMS, treasury, and depository systems. This interoperability enables banks to develop contextual and customized products that align with individual customer needs and eligibility criteria.

One of the platform’s key features lies in its ability to drive operational efficiencies for banks. For instance, GRAVITY facilitates routing Immediate Payment Service (IMPS) transactions through National Electronic Funds Transfer (NEFT) in the event of IMPS server downtime. Moreover, it enables banks to extend instant loans to customers experiencing failed transactions due to insufficient account balances. Additionally, banks can swiftly roll out new products or workflows within a mere 2-3 days using GRAVITY’s API symphony, unlocking a myriad of innovative use cases.

Kettleborough VC, spearheaded by seasoned seed investor Nisarg Shah, has emerged as a prominent player in India’s early-stage venture capital landscape. Since its inception in October 2022, the firm has demonstrated a keen eye for identifying promising startups and has backed ventures such as InPrime Finserv, Finhaat, Giga Fun Studios, Zocket, and ONWO, among others.

The strategic investment from Kettleborough VC not only validates GRAVITY’s innovative approach to banking technology but also underscores the growing investor confidence in the fintech sector. As GRAVITY continues to expand its footprint and enhance its offerings, it is poised to play a pivotal role in shaping the future of banking by delivering unparalleled levels of customization, efficiency, and customer-centricity.