Go Zero, the innovative ice cream brand focused on zero-calorie, high-protein, and vegan offerings, has secured $1.5 million in its latest funding round. The investment, led by DSG Consumer Partners, Saama Capital, and V3 Ventures, marks a significant milestone in the company’s journey towards reshaping the frozen desserts market.
Founded by Kiran Shah, Go Zero has quickly carved out a niche with its commitment to healthier indulgence. The brand’s products boast plant-based sweeteners, ensuring they are not only low in calories but also cater to vegan consumers. This ethos has resonated strongly, propelling Go Zero into 16 cities and over 125 dark stores nationwide within just two years of launch.
The funding round, which also saw participation from notable angel investor Arjun Purkayastha, underscores growing investor confidence in Go Zero’s strategic vision and rapid market traction. This infusion of capital will fuel further expansion across both quick commerce and e-commerce channels, enhancing accessibility for consumers seeking guilt-free dessert options.
In FY24, Go Zero reported a staggering 4X growth compared to the previous fiscal year, with quick commerce sales soaring by 7X during the peak summer months alone. Such robust performance positions the brand as a formidable player in the competitive landscape, challenging incumbents like Hocco and NIC.
The broader context of recent funding in the sector highlights the growing appetite for innovative food startups. Competitors such as NIC, backed by Jungle Ventures, and Hocco, supported by the Chona family, have also secured substantial investments, signalling robust investor interest in the evolving consumer preferences towards healthier alternatives.
As Go Zero continues to innovate and expand its footprint, the latest funding round sets the stage for an exciting chapter in its quest to redefine guilt-free indulgence in the ice cream aisle. With a focus on quality, sustainability, and consumer wellness, Go Zero is poised to satisfy the cravings of health-conscious consumers nationwide and beyond.
