In a significant boost to its mission of transforming targeted and measurable product sampling campaigns for Indian FMCG enterprises, FreeStand has secured $400,000 in Seed funding, with Venture Catalysts and Nocking Point Advisors spearheading the investment round.

The funding, which also saw participation from IIM-Calcutta Innovation Park, SucSEED Indovation, and notable angel investors Guneet Singh and Varun Singh Hooda, underscores the growing confidence in FreeStand’s innovative approach to B2B marketing.

Founded by Sneh Soni, Kavach Chandra, and Konark Sharma, FreeStand offers a comprehensive solution for FMCG brands to streamline their product sampling campaigns. By leveraging a diverse array of sampling channels and providing a sophisticated dashboard for campaign analytics, the platform ensures that brands can effectively target their desired audience while gaining valuable insights into campaign performance.

The infusion of capital will enable FreeStand to further enhance its offerings, with plans to expand into event and retail sampling channels while harnessing the power of AI to optimize the product experience for FMCG marketers.

With a growing roster of clients, including industry giants such as HUL, Nestle, and L’Oreal, FreeStand has already established itself as a trusted partner for brands seeking to maximize the impact of their marketing efforts. The platform’s reach extends across various channels, from ad networks and e-commerce platforms to quick commerce services like Swiggy and Flipkart and modern retail chains.

As the demand for data-driven marketing solutions continues to rise, FreeStand is well-positioned to capitalize on this trend, offering FMCG brands a powerful tool to drive engagement and conversion in an increasingly competitive market landscape. With the support of leading investors like VCats and Nocking Point, FreeStand is poised for rapid growth and innovation in the months and years ahead.