Influencer marketplace Flytant has secured an undisclosed amount in its recent seed funding round, spearheaded by the forward-thinking digital investment platform Shuru-Up, headquartered in Ahmedabad, significantly boosting its expansion plans.
With this infusion of capital, Flytant is poised to make strategic inroads into the lucrative markets of the United States and the Middle East. The funding will not only facilitate geographical expansion but also bolster the platform’s technological capabilities, with a particular focus on enhancing its flagship product.
Flytant embarked on its journey in 2020, pioneering the influencer marketplace model and amassing an impressive network of over 600,000 registered influencers. At the core of its value proposition lies a commitment to transparency, allowing brands to engage with influencers directly on a commission-free basis. Moreover, Flytant empowers brands in their influencer selection process by furnishing them with comprehensive analytical insights, ensuring optimal alignment with their campaign objectives.
One of Flytant’s key differentiators is its meticulous curation of influencer profiles, leveraging data from diverse social media channels to furnish brands with a tailored selection of influencers ideally suited to their campaigns. This personalized approach enhances campaign effectiveness and streamlines the influencer-brand collaboration process.
For influencers across the spectrum, including nano, micro, and macro categories, Flytant represents a gateway to autonomously monetizing their social media content, liberating them from the constraints of traditional agency arrangements.
With the backing of Shuru-Up’s strategic investment, Flytant is well-positioned to scale new heights in the dynamic landscape of influencer marketing, offering brands and influencers a seamless platform for collaboration and growth.
