Felicity Games, a burgeoning casual game developer and publisher, has successfully raised $700K in its pre-seed funding round. This round saw significant participation from DeVC, Visceral Capital, and notable angel investors such as Kunal Shah of CRED, former Nazara CEO Manish Agarwal, Swiggy co-founder Sriharsha Majety, Nandan Reddy, and Sameer Pittalwala, Head of Gaming at Google Cloud (APAC).
The capital infusion will be directed towards the development and testing of 10 new games by March 2025. Felicity Games aims to scale its revenue by tenfold by the end of this year.
Established in 2023 by former Swiggy executive Anurag Choudhary, the Bengaluru-based company has already achieved significant milestones. Its recent releases, ‘Seek & Find’ and ‘Nova Solitaire’, have demonstrated impressive unit economics in the US and other Western markets, amassing over 100,000 downloads within just three months.
Felicity Games distinguishes itself through its proprietary framework, “Pokhran,” which enables rapid prototyping and testing of casual games for commercial viability. The company scales only the successful prototypes, ensuring efficient use of resources and market alignment.
In just one year, Felicity has launched over 10 game titles, attracting more than a million monthly users across 14 geographies. With this fresh funding, the company is well-positioned to expand its portfolio and solidify its presence in the global gaming market.
