House of Brands Evenflow has secured an undisclosed amount in an ongoing Series A funding round, bringing the total raised in this round to $5 million. The investment comes from Venture Catalysts, Sunder Ramachandran, and a group of angel investors.
Previously, Evenflow raised an undisclosed amount in a bridge round last October. With this latest funding, the company has amassed nearly $14 million to date, with backing from notable investors including 100unicorns, Village Global, Equanimity, Kunal Shah, Vijay Shekhar Sharma, Emil Michael, Sandeep Varaganti, and Srinath Rajam, among others.
The new capital will be directed towards enhancing growth and improving profitability across its multi-brand portfolio, which includes Xtrim, Yogarise, Rusabl, BabyPro, Trendy Homes, Cinagro, and Frenchware, according to a company statement.
Founded in 2021 by Utsav Agarwal and Shashank Ranjan, Evenflow specializes in acquiring and scaling e-commerce brands. The company identifies third-party brands that sell on online marketplaces, acquires them, and then optimizes their operations through better inventory management, performance marketing, and merchandising strategies.
Evenflow has been focusing on cost efficiency, with its downstream cost per unit decreasing steadily. This has allowed the company to experiment with customer pricing strategies—both increasing and decreasing prices—to turn high-bet SKUs into a profitable growth engine. Evenflow aims to make this model even more robust in the coming years.
Headquartered in Mumbai, Evenflow has expanded its presence beyond India to the US and the MENA region. The company has reported an impressive 350% growth, driven by its distribution strategy across multiple e-commerce and quick commerce platforms, including Amazon, Flipkart, CRED, Myntra, Blinkit, Instamart, Zepto, and Walmart.
Looking ahead, Evenflow has ambitious targets, aiming to increase its revenue by 10x and profits by sixfold by 2027. The company plans to achieve this by strengthening its core team, scaling operations, and maintaining financial discipline to sustain long-term profitability.
