Eternz, a burgeoning online marketplace specializing in curated jewellery, has secured $1.15 million in pre-seed funding spearheaded by Kae Capital. The investment round also saw Gemba Capital, IIMA Ventures, TDV Partners, and Venture Lab contributions.
The funds raised will be pivotal in Eternz’s strategy to target customers in urban India and establish partnerships with international brands to expand its reach. According to the company’s press release, a portion of the investment will be allocated towards launching an offline experience centre to enhance customer engagement by allowing them to interact with the jewellery physically.
Founded by Arthi Ramalingam, Eternz has carved a niche for itself by curating designs from high-quality national and international brands, offering consumers a unique and innovative jewellery buying experience online. With a focus on addressing brand customer acquisition challenges, Eternz serves as a dedicated and trustworthy platform for jewellery enthusiasts.
Specializing in a wide range of metals, including fashion/costume, silver, gold, and diamond jewellery, Eternz aims to continue collaborating with brands and designers, fostering discovery and growth in this dynamic market segment.
Kae Capital’s leadership in the funding round underscores its confidence in Eternz’s potential. Managing approximately $250 million in capital, Kae Capital boasts a diverse portfolio of 85 startups with a collective enterprise valuation of $9.88 billion. Among its notable investments are Nazara Technologies, Porter, Healthkart, Zetwerk, Tata 1mg, Traya, and Square Yards, reflecting its broad expertise across both B2B and B2C sectors.
