In an exciting development for direct-to-consumer (D2C) brands, Mumbai-based lifestyle brand eské has announced a significant milestone. The company has successfully raised $1.5 million in a pre-series A funding round, spearheaded by Mistry Ventures and backed by Fluid Ventures. This injection of capital sets to drive eské’s growth and innovation, promising to impact the D2C landscape.
Eské: Redefining Luxury with Purpose
eské, founded just five years ago, has quickly emerged as a front-runner in the D2C sector. The brand specializes in crafting premium handbags, briefcases, and accessories tailored for the modern global consumer. Eské is committed to delivering luxurious products at accessible prices, typically ranging from Rs 3,000 to Rs 10,000. This unique positioning has resonated with many consumers, allowing them to indulge in luxury without breaking the bank.
The company boasts a robust online presence through its official website and various e-commerce platforms. Additionally, eské has established a footprint in select cities across India with offline retail stores. This omnichannel approach reflects the brand’s commitment to meeting consumers wherever they shop.
Fueling Growth and Innovation
The $1.5 million raised in this pre-series A round will catalyze eské’s ambitious expansion plans. The brand has outlined several key areas of investment:
- Product Portfolio Expansion: eské intends to diversify its product range, potentially introducing new categories or enhancing existing ones. This move will enable the brand to cater to broader customer preferences.
- Experience Centers: The company aims to create physical experience centres, which will serve as immersive brand touchpoints for customers. These centres allow consumers to interact with the products and tangibly experience the brand’s essence.
- Technological Advancements: eské recognizes the importance of technology in enhancing the customer experience. Therefore, part of the funding will be directed towards improving the brand’s technology platform, ensuring that the online and offline shopping experiences are seamless and convenient.
- Market Expansion: Eské is poised to venture into new markets, seeking to replicate its success beyond India’s borders. This expansion aligns with the brand’s vision of becoming a global lifestyle icon.
A Year of Profitability and Future Growth
The pre-series A funding round is a testament to eské’s remarkable growth journey. Notably, the company has announced its profitability in the current fiscal year, a great achievement in a competitive market.
With this new capital injection, eské aims to double its growth in the upcoming year, further solidifying its position as a leading D2C lifestyle brand. The brand’s commitment to delivering accessible luxury has struck a chord with consumers. With its strategic expansion plans, eské is well on its way to becoming a global name in fashion and lifestyle.
Prior Success and Strong Backing
Before the pre-series A funding, eské had already received significant support in a seed funding round in April 2022. Fluid Ventures, a prominent player in the investment landscape, led that round with an infusion of Rs 2.5 crore (approximately $330,499). This investment was a crucial stepping stone in eské’s journey towards growth and success.
The entry of Mistry Ventures and the continued partnership with Fluid Ventures in the pre-series A round further validate eské’s business model, product quality, and growth potential. These substantial investments indicate that the brand’s commitment to accessible luxury and innovation is being recognized and rewarded.
Eské’s journey is a shining example of how D2C brands redefine traditional market dynamics. By offering consumers the perfect blend of quality, affordability, and accessibility, eské plans to reach new heights in lifestyle brands. With $1.5 million in funding, the brand sets to soar higher, solidifying its position as a front-runner in the D2C sector and making luxury more attainable than ever.
