Jaipur-based healthy snacking brand Eat Better Co has raised Rs 17 crore in a pre-Series A funding round, co-led by Prath Ventures and Spring Marketing Capital, with participation from existing investors. This round adds to the brand’s earlier funding of $1.12 million from Mumbai Angels and others.
Founded in 2020 by Mridula Kanoria, Vidushi Kajaria, and Shaurya Kanoria, Eat Better Co offers a range of healthy, multi-category snacks, sweets, and nut mixes—all made using real, clean ingredients. With an “Internet-first” approach, the brand focuses on providing “better-for-you” options, reminiscent of homemade snacks.
The brand gained widespread recognition after appearing on Shark Tank India, where it secured a deal from Namita Thapar at a Rs 100 crore valuation.
Eat Better Co plans to utilize the new funds to expand its product line and scale up its quick commerce (Q-commerce) operations, as stated in a company press release. The brand is already active on major Q-commerce platforms including Swiggy Instamart, Zepto, and Blinkit.
Currently, the company claims to be delivering over 2,00,000 orders per month, with products available across multiple online and offline platforms. With the healthy snacking segment booming, Eat Better Co aims to strengthen its market presence and double down on consumer convenience through rapid delivery and diversified offerings.
