ORIGHT, a Gurugram-based dairy-tech startup, has raised $1 million in a seed funding round led by Aeravti Ventures. This new investment follows a previous funding round where ORIGHT secured $847,000 from Loyal and other investors.
The fresh capital will be used to scale ORIGHT’s platform, expand its product offerings, and further support the farmers, processors, and distributors within its ecosystem. The company is focused on improving efficiency, transparency, and quality in the dairy supply chain through the use of innovative technology.
Founded in 2019 by Utkarsh Kapoor and Rame Kachroo, ORIGHT has developed an IoT device that tracks milk quality, including factors such as temperature, humidity, water content, fat, solid-not-fat (SNF) levels, and potential adulterants. These IoT devices monitor the milk’s journey from farm to final packaging, covering its time in chillers, transport vans, and other environments, ensuring the quality is maintained throughout.
The data collected is directly sent to a blockchain network, providing an immutable record of milk traceability. This technology helps create a synchronized, transparent, and sustainable supply chain for the dairy industry, ensuring high standards are met at every stage from farm to consumer.
