Cooking paste brand CURRYiT has secured Rs 4.5 crore in a seed round co-led by RK Family Trust, Tangent Advisors, and Freeflow Ventures, with additional participation from Ramesh Damani, Ajaya Jain, and others.
CURRYiT had previously raised $139K in a round co-led by RPSG Capital Ventures, IIMU, and other investors back in 2021.
The fresh funds will be allocated towards scaling up operations, enhancing brand marketing efforts, and strengthening their distribution channels.
According to market research, the Indian ready-to-cook and spices market is projected to grow at a compounded annual growth rate (CAGR) of 15.7%.
Co-founded in 2020 by Richa Sharma and Nischal Kandula, CURRYiT addresses the challenges posed by chemicals, preservatives, dehydrated vegetables, and palm oil. It offers a range of cooking pastes, including Kashmiri rogan josh, butter masala, biryani pastes, ginger garlic paste, tomato purees, and instant tadka.
The Delhi-based company claims to have served more than 25,000 pin codes per day and witnessed over 50% month-on-month growth on Q-commerce platforms. The brand aims to quadruple its monthly revenue in the next six months.
