In a significant move towards revolutionizing how we discover and experience food, Hogr, the innovative social platform dedicated to restaurant and food discovery, has successfully secured Rs 10 crore in a recent seed funding round. The funding was spearheaded by Curefoods, a prominent cloud kitchen brand recognized for housing a diverse range of successful brands such as EatFit and Cakezone.
Founded by Jugul Thachery and Harish Harshan, Hogr has quickly gained traction for its unique approach to connecting food enthusiasts through personalized recommendations. This fresh injection of funds is earmarked to expand the Hogr app’s reach, enhance its features, and introduce updates aimed at elevating the overall user experience.
Hogr stands out by enabling users to explore new restaurants and dishes based on personalized suggestions from their network, including contacts, family, and friends. The platform leverages the taste preferences of users and their connections to provide tailored recommendations, facilitating informed dining choices and fostering a broader food network through an intuitive recommendation system.
The Bengaluru-based app simplifies discovering and sharing culinary experiences, creating a seamless bridge between food lovers and a world of diverse gastronomic delights.
Curefoods, the driving force behind this investment, is a powerhouse in the cloud kitchen industry. With brands like EatFit, Yumlane, Aligarh House Biryani, Masalabox, and CakeZone under its umbrella, Curefoods boasts a network of over 100 kitchens across 12 cities in India. Earlier this year, the company raised an impressive Rs 300 crore ($36.5 million) in an equity and debt round led by Binny Bansal’s fund Three State Ventures. Notably, Curefoods has been expanding, acquiring two brands – YumLane Pizza and Millet Express – further solidifying its position in the rapidly evolving food industry.
The collaboration between Curefoods and Hogr marks a strategic alignment in their shared vision of reshaping the culinary landscape. As the investment is channelled towards expanding the reach of Hogr and enhancing its features, the partnership aims to bring about a positive disruption in how people discover, share, and relish their favourite culinary experiences. This development signifies a promising step forward in the evolving synergy between technology and gastronomy, promising a more connected and delightful culinary journey for food enthusiasts across India.
