Pepsales, a Bengaluru-based B2B SaaS platform, has secured $1.1 million in a pre-seed funding round led by Chiratae Ventures, with contributions from several angel investors. The fresh capital will be utilized to scale its operations, enhance its AI-driven SaaS platform, and strengthen its sales and marketing functions. Additionally, the company plans to recruit top talent in product development, technology, and artificial intelligence.

Founded in 2023 by Ajay Singh and Abhinandan Sahgal, Pepsales focuses on revolutionizing the traditional B2B sales process by using AI and machine learning to deliver highly personalized product demos. It addresses a common issue faced by sales teams, where generic, one-size-fits-all demos often fail to resonate with potential buyers. The platform’s AI engine analyzes customer and product data to generate tailored demos, significantly improving engagement and conversion rates.

Pepsales’ technology streamlines the demo creation process by eliminating manual efforts and reducing time spent on customization. Through generative AI, it quickly personalizes demos based on customer behaviour and product usage, allowing sales teams to deliver highly relevant presentations with just three clicks. This innovation mirrors the expertise of experienced sales engineers while saving time and boosting efficiency.