In a significant development for the burgeoning fashion and lifestyle sector, Absolute Brands and Retail, the brainchild of entrepreneur Vishnu Prasad, has successfully secured $2.5 million in a seed funding round led by Capstone Ventures. The round also saw enthusiastic participation from other angel investors who share the vision of redefining the fashion landscape.
Established in 2023, Absolute Brands aims to reshape the fashion industry by building a diverse network of in-house apparel brands. The startup’s flagship brand, Big Hello, caters to the fashion needs of Indian plus-size individuals with a range of stylish and high-quality clothing. The infusion of funds from the seed round is earmarked to establish a robust offline retail presence and enhance the omnichannel customer experience.
Vishnu Prasad, the founder of Absolute Brands, envisions a future where fashion is inclusive, innovative, and personalized. The company is set to open the first set of Big Hello stores in key cities like Bengaluru, Chennai, and Hyderabad within the next three months, signalling the beginning of a new era in fashion retail.
What sets Absolute Brands apart is its commitment to addressing unmet needs in the market. The company plans to introduce three new fashion brands that not only tap into unexplored segments but also challenge and reset the prevailing norms in the industry.
The infusion of funds is expected to empower Absolute Brands to leverage cutting-edge technologies and establish a formidable omnichannel presence. By doing so, the startup aims to redefine the fashion shopping experience, offering personalized solutions that align with its diverse customer base’s specific preferences, values, and needs.
However, the journey ahead may see Absolute Brands facing competition from established players in the market, including Aastey, The Mad Dresser, Hilo Design, Snitch, Flyrobe, and Bombay Shirt Company, among others. The capital injection from Capstone Ventures positions Absolute Brands to compete and carve out a distinctive space in the fashion landscape.
As the company embarks on this exciting growth phase, industry watchers are keenly observing how Absolute Brands will disrupt the status quo and emerge as a trailblazer in the fashion and lifestyle domain. The infusion of funds from Capstone Ventures marks a pivotal moment, propelling Absolute Brands towards realizing its vision of a fashion ecosystem that is trendsetting, socially conscious, and customer-centric.
