Brij Hotels, a boutique hotel chain renowned for emphasising sustainability and hyperlocal experiences, has successfully raised $4 million in a Series A funding round. The investment, co-led by the Manipal Education & Medical Group (MEMG) Family Office and prominent high-net-worth individuals such as Abhay Jain and Abhiroop Jayanthi from Bain Capital, signifies a strong endorsement of the company’s vision and growth potential.

Founded in 1991 by Udit Kumar and Anant Kumar, Brij Hotels has established itself as a leading player in the hospitality industry, boasting eight operational hotels in popular tourist destinations. Central to its ethos is the zero-kilometre concept, aimed at minimizing environmental impact while delivering exceptional luxury experiences rooted in local culture.

With this fresh infusion of capital, Brij Hotels aims to fuel its strategic expansion initiatives and consolidate its presence in the competitive hospitality landscape. The company’s asset-light model and revenue-sharing agreements with property owners underscore its commitment to sustainable growth while maximizing stakeholder value.

In a statement, Brij Hotels expressed its enthusiasm for the opportunities ahead, emphasizing its dedication to creating meaningful connections between luxury hospitality and sustainability. This funding round marks a significant milestone for the company as it continues to redefine the paradigm of responsible tourism in the industry.