Beco, a Mumbai-based eco-friendly brand specializing in home, kitchen, and personal care products, has raised $10 million in its pre-Series B funding round. The round was led by Tanglin Venture Partners and saw participation from notable investors including Titan Capital Winners Fund, Manish Choksi (promoter of Asian Paints), existing investor Rukam Capital, and Synergy Capital.
This new infusion of capital follows Beco’s previous Series A round in December 2022, where the company secured $3 million, also led by Rukam Capital.
The fresh funds will be allocated towards several strategic initiatives. Beco plans to drive innovation, expand its production capacity, and build a robust offline sales infrastructure in key markets. Additionally, the company will focus on enhancing brand awareness and solidifying its position as a leader in the eco-friendly product space.
Founded in 2019 by Aditya Ruia, Akshay Varma, and Anuj Ruia, Beco is committed to sustainability, offering a range of zero-plastic, eco-friendly products, including tissues, towel rolls, and toiletries. The brand has experienced significant growth, boasting a 3x increase in the past year alone. Currently, Beco’s products are available in 10,000 retail stores, with sales figures on par with or surpassing those of established legacy brands.
Beco has also made substantial inroads in e-commerce and quick commerce platforms like Amazon, Zepto, Blinkit, Swiggy Instamart, and DMart Ready. The company is present in general trade across 20 cities and has recently entered modern trade, with plans to expand further by the end of the current quarter.
With this latest funding round, Beco is well-positioned to continue its rapid growth trajectory and further its mission of providing eco-friendly alternatives to everyday products.
