Baby food brand Bebe Burp has successfully raised Rs 8 crore (approximately $1 million) in a pre-Series A funding round, spearheaded by venture capital firm Gruhas Collective Consumer Fund (GCCF). Launched earlier this year, GCCF is a collaboration between Gruhas and Collective Artists Network, aiming to support promising consumer brands.
Based in Surat, Bebe Burp previously raised $419K from LetsVenture and other investors in 2022. The latest funding will be allocated towards various strategic initiatives, including market expansion, advanced product development, marketing campaigns, talent acquisition, and innovation in research and development.
Founded in 2018 by Shruti Tibrewal, Bharat Tibrewal, and Chirag Gupta, Bebe Burp focuses on eliminating harmful chemicals and preservatives from baby food. The company offers nutritious alternatives, providing easy and healthy food solutions for children. Its product lineup includes instant mixes, cookies, and snacks such as multi-flavoured porridge mixes, 100% millet puffs, ragi cookies, and organic jaggery powder.
Market research indicates that the Indian baby food market is projected to reach approximately $109 billion by the end of 2027, growing at a compound annual growth rate (CAGR) of 6.1%.
Looking ahead, Bebe Burp plans to expand into international markets, including the Middle East, Europe, and Southeast Asia. The company also aims to establish a presence in over 100,000 retail stores across India. Since its inception, Bebe Burp claims to have served more than 150,000 customers.
In its growth trajectory, Bebe Burp may face competition from other startups in the baby food sector, such as The Moms Co, Babease Foods, Else Nutrition, Baby Destination, and Little Charlie.
