Antithesis, a beauty, and personal care brand, has raised Rs 5 crore (approximately $582K) in its pre-seed funding round. The investment was co-led by Rukam Capital and V3 Ventures, both of which have a strong history of backing disruptive consumer brands.
The newly secured capital will be directed towards scaling Antithesis as a digital-first beauty company. The brand aims to enhance its product innovation, expand its market reach, strengthen its distribution channels, and establish a stronger presence in the competitive personal care industry.
Founded by Aparna Saxena, Antithesis takes a technology-driven approach to beauty and personal care. The company treats its products like technology offerings, enabling continuous innovation and feature expansion based on real-time consumer feedback and emerging industry trends.
Rukam Capital, known for investing in high-growth consumer brands, has previously backed companies such as Beco, Sleepy Owl, Yoho, GO Desi, upliance.ai, and Indus Valley. V3 Ventures, an early-stage fund backed by the Verlinvest group, has invested in consumer-centric startups globally, including Kuku FM, Go Zero, Dil Foods, Ugaoo, and Deconstruct.
With this pre-seed funding, Antithesis is poised to redefine beauty and personal care by leveraging technology-driven innovation and expanding its footprint in the growing market.
