AdvantageClub.ai, an AI-powered employee engagement, rewards, and wellness platform, has secured $4 million in its latest funding round, bringing its total funding to $11 million. The funding round was led by Axilor Ventures, with additional participation from AFG Ventures, Prasanna Sarkar, Bytez Ventures, and existing investors.
This new capital will enable AdvantageClub to enhance its AI capabilities, expand geographically, and launch new products within the employee engagement and experience space. The company plans to bolster its wellness programs, which include OPD plans, fitness initiatives, health checkups, and social behavior-led habit formation to improve employee well-being.
Founded in 2016 by Sourabh Deorah and Smiti Bhatt Deorah, AdvantageClub offers a comprehensive suite of employee engagement tools, including rewards and recognition, wellness solutions, flexible benefits, surveys, and community-building features. The platform digitizes corporate R&R policies to enhance employee retention and satisfaction.
Sourabh Deorah, CEO & Co-founder of AdvantageClub, shared, “We will continue building state-of-the-art solutions in AI and have pioneered the same in the rewards space recently with the launch of our AI bot, Adva. By embedding AI-driven use cases into our platform, we will provide innovative ways for organizations to engage with their employees.”
The Gurugram-based company, which serves over 1,000 clients, including industry giants like Concentrix, BCG, HCL, Tata Steel, and Air India, claims a user base of more than 5 million across over 100 countries. AdvantageClub’s revenue from operations soared by 93.4% to Rs 323 crore in FY23, compared to Rs 167 crore in the previous year, marking a strong growth trajectory.
In a competitive market that includes companies like Vantage Circle, Bonusly, and Workhuman, AdvantageClub aims to continue pioneering employee engagement solutions with cutting-edge AI technology.
