Adda247, the Google-backed edtech company, has acquired PrepInsta, a placement preparation platform, in a strategic move to broaden its scope beyond test preparation and dive into job-focused education and skilling programs. This acquisition follows Adda247’s recent purchase of Ekagrata Eduserv, a chartered accountancy (CA) test prep platform, marking another step in its aggressive expansion efforts.
Co-founded by Anil Nagar and Saurabh Bansal in 2016, Adda247 initially specialized in test prep solutions, offering live online classes, video courses, mock tests, and e-books. The platform has grown to serve over 40 million monthly users, with 2 million students enrolled in its premium courses. The acquisition of PrepInsta aligns with Adda247’s ambition to transition into the skilling and upskilling sectors, with a focus on both public and private sector job opportunities.
PrepInsta, which helps engineering students prepare for placements and interviews in roles such as data scientist, software engineer, and full-stack developer, brings a wealth of expertise to Adda247. The platform also offers specialized programs in next-gen technologies like AI/ML, cloud computing, and data science, catering to job aspirants targeting global capability centers (GCCs), global system integrators (GSIs), and tech companies.
The PrepInsta acquisition adds to Adda247’s growing portfolio of strategic buys, which includes StudyIQ (a UPSC-focused edtech platform) in 2021, Veeksha (a 3D experiential learning company) in 2023, and Ekagrata earlier this year. With these acquisitions, Adda247 is positioning itself as a comprehensive provider of education and skills training, addressing the full spectrum of career development needs—from academic preparation to job placement.
In addition to its recent acquisitions, Adda247 launched its first ESOP buyback program, benefiting over 130 employees, underscoring its commitment to employee growth and stakeholder value.
