Artificial intelligence-driven personalization platform Fibr has successfully secured $1.8 million in its latest funding round, with Accel leading the investment. The round also saw participation from 2 am VC and Kunal Shah, founder of CRED.
Fibr, which had previously raised $2 million in a seed round in February 2023, plans to utilize the new funds to enhance its AI personalization platform. The company aims to expand its customer base, enhance its technology, and recruit talent, including engineers, product marketers, and go-to-market (GTM) specialists.
Founded in 2023 by Ankur Goyal and Pritam Roy, Fibr provides solutions designed to help marketers reduce customer acquisition costs (CAC) and improve conversion rates. Its flagship product, ‘Pilot,’ allows brands to create customized landing pages for advertisements, emails, and SMS campaigns.
Based in Bengaluru, Fibr serves clients in various sectors, including insurance, broadband, home improvement, and consumer services. The company is focused on expanding its market presence in the US, Canada, and India, with future plans to enter the European market.
In addition to the current offerings, Fibr is developing a beta version of its second product, ‘Blocks.’ This new tool aims to help marketers scale their content by converting high-performing Facebook ads into various formats, such as blogs, Google ads, or social media posts.
