Introduction
In an era where health-consciousness is on the rise, “The Naturik Co.- Tastiest Desi Indian Breakfast” has emerged as a frontrunner in the Indian breakfast industry by blending traditional Indian flavors with modern packaging and high nutritional value. Founded by Sahil Vohra and Isha Chaddha, The Naturik Co. is on a mission to provide delicious yet healthy breakfast options that cater to the evolving needs of today’s consumers.
In an insightful conversation with Indian Startup Times, Sahil Vohra and Isha Chaddha shared their journey, the philosophy behind their brand, and their vision of transforming Naturik into India’s leading breakfast brand.
Reinventing Traditional Indian Breakfast
Sahil Vohra began by explaining the unique approach The Naturik Co. has taken to modernize traditional Indian dishes. “We wanted to bring the authenticity of desi Indian flavors to the modern kitchen, but with a healthier twist,” he shared. The brand’s product lineup includes unique offerings like Cheela and Masala Millets, both of which are high in protein and packed with essential nutrients.
Sahil also stated that, “A lot of times, Cheela, Chilla are interchangeably used. Same product is also called Puda, Pudla, Pesarettu in different parts of the country.”
He emphasized the brand’s commitment to clean and nutritious products, saying, “Our products are completely free from preservatives and have a shelf life of 9-12 months. We focus on providing health-conscious consumers with tasty options that support their wellness journey.”
Isha Chaddha added, “We carefully select Ayurvedic ingredients that not only enhance flavor but also boost nutritional value. It’s about creating food that tastes good and does good.”
Differentiating from Competitors
When asked about how The Naturik Co. stands out in the competitive food industry, Sahil explained, “Our focus is on delivering high-protein, tasty products without compromising on quality. We are not just selling food; we are promoting a lifestyle shift towards a natural diet. This is our differentiator.”
By leveraging consumer insights and keeping a pulse on market trends, The Naturik Co. has crafted products that resonate with health-conscious consumers looking for clean-label foods. Their commitment to using sprouted grains, Moringa, and other superfoods sets them apart in the crowded health-food market.
Navigating Fundraising with a Purpose
Sahil candidly shared his experience of raising funds for The Naturik Co. “For us, it wasn’t just about valuation. We prioritized investors who could bring strategic expertise to the table. Their guidance has been instrumental in shaping our growth trajectory,” he noted.
This approach of valuing mentorship and strategic support over mere capital has enabled them to align their vision with long-term goals, helping them stay true to their mission of promoting healthy eating.
Focusing on Consumer Health and Nutrition
In response to a question about addressing health concerns, Sahil emphasized the importance of natural diets, highlighting the benefits of reducing sugar and preservatives. “We need to shift towards a more natural diet that’s rich in fruits, vegetables, and clean proteins. Our products are designed to support this lifestyle,” he explained.
He also discussed how The Naturik Co.’s products, like sprouts and Moringa-based snacks, are crafted to enhance health and well-being. “Our goal is to make healthy eating convenient and delicious,” he added.
Challenges and Future Plans
Reflecting on the challenges faced during their startup journey, Sahil shared, “Building a brand from scratch is never easy. From sourcing high-quality ingredients to maintaining consistent taste, every step is a learning curve. But consumer feedback has been our biggest asset. It has helped us refine our products and adapt to changing preferences.”
Looking ahead, Sahil and Isha have ambitious plans for The Naturik Co. “We aim to make Naturik the biggest breakfast brand, from India to the World within the next five years. We are focusing on expanding our offline distribution network, launching new products based on ongoing R&D, and continuing to capture consumer feedback to improve our offerings,” Sahil revealed.
Conclusion
The Naturik Co. is not just a food brand; it’s a movement towards healthier living. By blending traditional Indian flavors with modern nutritional needs, Sahil Vohra and Isha Chaddha are revolutionizing the breakfast industry. Their dedication to quality, consumer health, and innovative product development is setting new standards in the market.
With plans to expand distribution, introduce new products, and become India’s largest breakfast brand, The Naturik Co. is poised for exponential growth. As Sahil concluded, “We are not just feeding people; we are nourishing lives.”
The Naturik Co. is a brand to watch, as it continues to inspire healthier choices while celebrating the rich flavors of Indian cuisine.
